About us – Daisy Gifts Limited is an online shop selling dried flowers and dried lavender for home decor, craft and weddings

Find out about our business, which has been trading for 20 years. We’ve collected some great reviews over the years – link at bottom of page.

Enter Shop

Ruth and Mike Ridley’s online shop for dried flower stems, botanicals and petals

ruth mike ridley dried flowers daisyshopRuth was working in a large garden centre on the South Coast of England as a giftware manager in the early 2000s (around the time her two children were born) and very much enjoyed the buying and selling aspects of the job so she left there and incorporated her new company late in 2002.

Early in 2003 the company got their own premises, which was a gift shop in the market town of Hailsham in Sussex.

Very soon, she realised two things: that her shop was performing better online than on the High Street, and that natural products like dried lavender and potpourri were best sellers.

So now we are online only and specialise in natural botanicals. But our origins as a gift shop can still be seen in our name Daisy Gifts Ltd.

Trading online in botanicals

These days Ruth works as buyer and developing new lines and runs the social media.

You can find us on various platforms – we often use the name daisyshopUK – follow the links in the footer at the bottom of the page.

She has a blog offering advice on dried flowers at driedflowercraft.co.uk.

Our Pinterest account has a wealth of thousands of inspirational images and ideas – search for ruthdaisy.

She also runs our range on Etsy but you’ll get a better choice and often better prices at daisyshop.co.uk 

Etsy – search daisyshopUK

While you’re in Etsy why not also check out our printed gifts and homewares shop at PhotoWildflowers! We sell  mugs, posters, laptop cases, mouse mats and home decor with our own exclusive vibrant macro images of dried flowers, garden flowers and wildflowers.

mug dried flowers image etsy

Please note we no longer sell on Amazon and anyone claiming to sell Daisy Gifts Ltd goods on Amazon or Ebay may not be genuine.

Contact Mike about our dried floral range

Ruth’s husband Mike came to work at the business in 2009 and runs the office, accounts and customer services. So if you get in touch by email or phone, it’s likely to be him you speak to!

Find out more on our Contact page.

rowan hazel dried flowers shop

Packing orders and processing flowers

Ruth and Mike are seasonally assisted by their two adult children Rowan and Hazel.

Find out more about our dry florist business

Our name Daisy Gifts Limited is now a Registered Trademark ® and we have supplied many famous people over the years including:

  • Cath Kidston – our dried lavender was used to fill her limited edition vintage fabric lavender bags.
  • Disney films – carts full of lavender bunches, flowers for market scenes and many others for the recent live action remakes such as Beauty and the Beast and Aladdin.
  • Mamma Mia 2 – those fab bougainvillea petals in the posters, and dried flower bunches for home decor all around the Greek villa.
  • Kew Gardens and Wakehurst Place shops.
  • Royal Academy, Courtauld Gallery and Royal Yacht Britannia shops.
  • Recent Amazon film Cinderella.
  • Other films including Dr Doolittle, Enola Holmes, Colette and Fantastic Beasts.
  • TV including Call the Midwife, Mr Selfridge and Shetland.
Short daisyshop UK video clip

Here is a short 50 second YouTube info video about us.


See customer reviews for our business, our dried lavender, florals, confetti petals and botanical products

dried flowers reviews

The badge links to our reviews page.